The cover for “When Quitting is Not an Option”
Over 18 years ago, Arvid climbed onto his bike to go for a 40km ride. After 30km, he couldn’t make it any farther and had to call it quits. Over the next two decades, he would challenge the norm for biking, pushing himself to go further and further. In 1999 he rode from Vancouver to Winnipeg in 5.5 days. In 2011 he set the Guinness World Record for crossing Canada in 13 days 6 hours 13 minutes.
When Quitting is Not an Option is the story of Arvid’s life, including his failures, successes, and everything in between. It takes you from the mountains of Alaska to Cantaloupe Corner, from Californian deserts to the shore of the ocean in Halifax.
When Quitting is Not an Option will be released February 19, 2014, 6:30pm at North Kildonan Mennonite Brethren Church in Winnipeg.
