Starting July 4, Arvid will go head-to-head-to-head against two other Guinness World Record holders in attempt to see who can ride the most kilometres before taking a cumulative hour off the bike. Once they're on their bikes, every second stopped will count against them -- this includes bathroom breaks, food, rest, etc. Once the total off-bike time hits 1 hour the ride is over. Can they make it 24 hours? 30? How far can they go?
Every second counts, and you can follow the ride on his public Facebook page.
Arvid's book, When Quitting is Not an Option, covers his story of cycling, a Guinness World record, and making a difference. For more details and to order, jump to the book page.